Paid Search & PPC
Covering Google Ads and popular social channels such as Meta, LinkedIn, and X (formerly Twitter), our PPC solutions deliver unparalleled visibility and engagement, ensuring your brand reaches the right audience at the right time.
Why Blended Paid Ads
At Contactora, we understand that a one-size-fits-all approach doesn't cut it in the fast-evolving world of digital marketing. That’s why our Paid Advertising (PPC) services are designed to be as dynamic and multifaceted as your business needs.
- Holistic Reach and Engagement: By integrating Google Ads with social media platforms like Meta, LinkedIn, and X, we ensure your brand is omnipresent, engaging with potential customers wherever they are most active.
- Targeted Precision: Our data-driven methodologies enable precise targeting, ensuring your ads reach highly relevant audiences, driving qualified traffic and increasing the likelihood of conversions.
Quick, Measurable - Results: With our expert management, your key performance metrics are rapidly improved. Our strategies are designed to deliver tangible outcomes, from increased brand awareness to higher sales and revenue.
- AI and Machine Learning Integration: Stay ahead of the curve. Our AI-powered insights and machine learning tools adapt to changing user behaviours, optimising your campaigns for maximum impact and future-proofing your digital presence.
How Paid Media Services Help Your Business
Paid media is one of the most effective forms of marketing your business can utilise to drive brand awareness, website traffic, sales, and overall revenue. Paid media is also the fastest way to get a new brand off the ground.
A solid understanding of ad strategies and budget planning is crucial to successful paid media management. At Contactora, we pride ourselves on our extensive experience in crafting and executing profitable paid media marketing strategies.
Paid Search / PPC
As a cornerstone of paid media, our team excels in building high-performing campaigns across search, shopping, display, and video. We focus on driving brand awareness and conversions at a profitable cost per acquisition (CPA).
Paid Social
Social media is an indispensable component of paid media marketing. Its near-universal reach allows businesses to connect with highly targeted audiences through personalised content. This not only increases your brand presence but also persuades your audience to take meaningful actions.
A Strategic, Data-Driven Approach to PPC Campaigns
We start with a strategic, data-driven approach to PPC management, leveraging advanced analytics, user testing, and intelligent data insights to maximise your return on investment.
Our dedicated team constantly pushes the boundaries set by advertising platforms, utilising custom scripts and innovative solutions to overcome any challenges and achieve optimal results.
While our comprehensive account management, reporting, and performance analysis cover every facet of your campaign, our primary focus remains steadfast: delivering measurable ROI. We take the time to understand your business inside and out, ensuring that every solution is tailored to your unique needs.
Innovation and Continuous Improvement:
Each team member is committed to dedicating time each month to innovation—a core value at Contactora. We hold ourselves to the highest standards to ensure our "best" is always advancing. Through regular peer audits and deep dives into metrics that don't meet expectations, our specialists strive to uncover deeper insights and drive continuous improvement.
Integrated Paid Media Expertise:
Our Paid Media team operates as a cohesive unit, bringing together specialists across various channels, including search (PPC), shopping, programmatic display, and social media. With our in-house Analytics capabilities, we ensure top-notch data quality and gain broader market insights to inform our strategies.
Partnership for Commercial Success:
From the very beginning, we focus on understanding what success looks like for your business. We establish clear goals and an agreed-upon measurement plan to track and report campaign performance. By working in agile sprints and maintaining regular communication, we adapt flexibly to any changes in plans or business needs, ensuring that we remain your steadfast partner in achieving commercial success.
Let's Talk
The first step is a marketing review, where we deeply examine your current efforts and gaps. During this first step, we can evaluate if we are a good fit for your business.
Contactora for Agencies
White Label Digital Marketing Services
Make marketing profitable by outsourcing the hardest & most time-consuming tasks.
At Contactora we work with other marketing agencies to fulfil their deliverables.
With our white label marketing services, we handle the hard work, your clients enjoy the benefits, and you retain a substantial profit margin.
- Get discounts on repeat orders.
- Manage campaigns within the Contactora dashboard.
- Dedicated account manager for each agency.
Full white label services are available to agencies that commit to a spend of £5000 per month or more.
You are not at that stage yet, but you can easily resell any of our services and customise the reports yourself. Pick from our self-serve services that are designed to start quickly, and handle specific parts of a campaign.
Methodology
Instead of stretching efforts over months, we condense our expertise into targeted sprints for efficient, measurable growth.
A sprint model allows for total focus on each task. This leads to much better results over a shorter period of time.
Sprints allow us to be highly agile and adjust strategies to reflect market and technology changes.
No retainers or contracts. By working in sprints and focusing on ROI. We don’t need to lock you into a contract on a monthly retainer.
Monitor each campaign directly from our software. View communications, deliverables and costs from one place.
How Contactora Works
A Road Map To Sucess
First, we review your current website and marketing efforts to determine whether we are a good fit. Then, we share our findings in an actionable video and proposal.
Review
Request a review and proposal. We will examine your site and strategies and take the time to understand your needs and goals.
Strategy
We build a solid marketing strategy for your business. It all starts with a solid strategy—no guesswork.
Campaign
We plan your campaign around your strategy, working in sprints on each defined section.
Results
We focus on ROI, which is why our clients keep returning, as our services make them money.
Making the web a better place while driving traffic, leads and sales to your business.
Contactora represents the next generation of digital marketing. Our mission is to create a space for SMEs, startups and small businesses to utilise digital marketing to grow.
I set out to create an agency that is customer first, cutting through the noise and providing services that move the needle without bloating quotes with nonsense services. Contactora brings honesty to marketing.
Contactora delivers proven strategies across various digital marketing channels. We specialise in highly focused content marketing, link building, social media strategies, and paid advertising for ambitious brands.
Services that work well with Paid Ads
Our services are designed to be as dynamic and multifaceted as your business needs.
Our Foundation Strategy lays the groundwork for all subsequent marketing initiatives. Evaluating your present state and existing practices is crucial to build a roadmap. No guesswork or assumptions.
The right content can connect and convert at half the cost of PPC with long term impact.
Link building strategies that get the needle moving. Safe and effective. It’s not your typical link building BS.
Social media has become a major marketing channel. We create engaging social campaigns that connect with your audience and extend your reach.
Better ads with higher conversions that make ROAS. Search and social PPC managed services that blend with other marketing campaigns.
From automation to email design, our email marketing services are about increasing revenue from your email lists.
From consent mode to conversions and events. Measure your campaigns effectively and make smart decisions based on data.
Traffic is useless if it doesn’t convert. Data-driven conversion rate optimisation to get more from your website.
Get a free marketing review and see what areas you should focus on.
We’ll keep you updated with the latest happenings in digital marketing.
PPC FAQs
What is PPC and how does it work?
PPC, or Pay-Per-Click, is a digital advertising model where advertisers pay a fee each time their ad is clicked. Essentially, it’s a way of buying visits to your site rather than attempting to earn those visits organically.
PPC works through platforms like Google Ads and social media channels, where advertisers bid on keywords or audiences, and their ads are displayed when relevant searches or behaviours are detected.
What are the benefits of using PPC advertising?
PPC advertising offers numerous benefits, including immediate visibility in search results or social feeds, precise targeting capabilities, and measurable results. It’s a cost-effective way to drive traffic, increase brand awareness, and achieve specific marketing goals, such as lead generation or sales, with a clear return on investment (ROI).
How do you determine the budget for a PPC campaign?
Determining the budget for a PPC campaign involves several factors, including your overall marketing budget, advertising goals, industry benchmarks, and keyword competitiveness.
At Contactora, we use data-driven insights and historical performance metrics to recommend a budget that maximises your ROI and aligns with your business objectives.
What platforms do you cover in your PPC services?
Our PPC services cover a range of platforms, including Google Ads for search, display, shopping, and video advertising, as well as social media channels such as Meta (Facebook and Instagram), LinkedIn, and X (formerly Twitter). This blended approach ensures comprehensive coverage and maximised reach.
How do you measure the success of a PPC campaign?
Success in a PPC campaign is measured through key performance indicators (KPIs) such as click-through rates (CTR), cost per click (CPC), conversion rates, cost per acquisition (CPA), and overall return on ad spend (ROAS).
We provide detailed reports and analytics to track these metrics, ensuring transparency and informed decision-making.
How long does it take to see results from a PPC campaign?
One of the main advantages of PPC advertising is the speed at which you can see results. While some campaigns can deliver immediate visibility and engagement, it generally takes a few weeks to gather enough data, optimise the ads, and see significant performance improvements. Our strategies aim to deliver rapid, measurable outcomes that align with your business goals.
How do you ensure ads are shown to the right audience?
We use advanced targeting options on each platform, including keyword targeting, demographic filters, interests, behaviours, and custom audience lists.
Our data-driven approach ensures your ads reach highly relevant audiences most likely to convert, maximising the effectiveness of your campaigns.
Reports FAQs
How do I track my campaign?
You can access all your reports from the project management system. If you already have access, log in here.
When you start working with us at Contactora, we will give you access to our project management system, allowing you to access all aspects of your project.
Our project management system ensures that all current and completed tasks are clearly visible, along with all files and media assets. This transparency keeps you well-informed about the progress of your project.
Do I get performance reports for rankings, etc?
Yes, we will give you access to a Looker Studio report built specifically for your project. We can also build custom reports available as an add on to any campaign.
Can I get whitelabel reports?
Yes, whitelabel reports are available. Please speak to our [email protected] team to discuss the options.