Ranking on Google solely depends on how you do Keyword Research. Although some niches are too competitive, the process of Keyword Research can make or break your business visibility on Search Engines.
Let’s learn how to find extremely easy-to-rank keywords on Google. The process helps you eventually rank on Google’s 1st page. So, the saying “high ranking means Traffic” will gradually become a reality for your business.
How to Find an Easy-To-Rank Keyword in 10 Minutes
Introduction to the Strategy
The strategy circles around assessing a Keyword’s Search Intent on Google. This process is manual and doesn’t require SEO tools. The process also refers to the Search Analysis of Google’s SERP for a Keyword.
Searchers’ Intent refers to the reason, purpose, or aim behind a search query. For example, some people may type informational queries on Google, while others want to buy trending products for a specific problem.
What is the Strategy?
The process includes an assessment of Google’s suggested keywords on Google. In this case, once you start typing a search query in Google, a list of Auto-complete suggestions Google shows refers to Google’s Auto-complete suggestions.
Assessment of Google’s Auto-complete suggestions aims at determining – whether or not ranking for a Google search query is possible.
Factors of the Strategy
Let’s address the factors That affect the performance while you’re searching for a low-competitive keyword.
- Relevancy: To help you decide, whether or not you should pick a certain keyword, you should always aim at assessing a topic’s relevance on Google Search Engine Result Pages (SERPs). In simple words, if the sites currently ranking for a search query are on-point and have covered the topic, you should analyse a new keyword. In the whole process, overlooking the Keyword Difficulty measure of Tools is the beauty of this strategy.
- No Tools Required: The whole process of finding an easy-to-rank keyword on Google is manual. You don’t need to use any SEO tool, for any purpose possible. In simple words, your manual knowledge of SEO comes into play.
- No Backlinks Required: The strategy is best suited to those who want to rank without building Backlinks. Although Backlinks play a vital role in ranking on Google, you don’t need them for now.
- Pick Google’s Auto-complete suggestions only: You should only focus on assessing Google’s Auto-complete suggestions. This means that if a keyword is not suggested by Google, it is not a topic for assessment.
- Don’t focus on Search Volume: Don’t focus on the search volume of Google Auto-complete suggestions. Tools, in this case, may show a search volume of zero. However, the particular stats are not True in most cases, as Google-suggested topics are often searched on Google. That’s why Google is suggesting them to users.
- Search for question phrases only: Once a user starts typing in Google, it shows a list of auto-complete suggestions. This means you can obtain a list of How-To, questions, normal, and comparison-based keyword suggestions with Google’s Auto-complete feature. However, the strategy under consideration here features searching and picking the question-based suggestions only. That being said, when searching for keywords on Google, you will need to start by entering question-based words, such as why, does, do, how, when, is, and are for example, followed by seed keywords in your niche. Why? Question-based queries are less competitive than seed keywords in a niche.
How-To part of the Strategy
Step by Step method
Do you need any Tools for the process?
The entire process doesn’t need SEO Tools. At the start, you can obtain a list of keywords from Google. This is what you are doing when typing into Google, also known as Google Auto-complete suggestions.
Also, you don’t need Tools for competition analysis or finding the search volume for topics. Using this strategy, Search Volume is often overlooked for Google Auto-complete suggestions.
Step (1/3) – Enter question-based words in Google
Fire up Google and start entering question words in Google’s Search Bar. Here, you will need to place a question word at the start, followed by a seed keyword in your niche. This will give you a list of Google’s Auto-complete suggestions related to your niche.
As you can see, the above screenshot features a list of Google’s Auto-complete suggestions in the Technology niche. In the same manner, you can reflect your niche to obtain a list of questions with Google’s Auto-complete feature.
For example, suppose you’re working in the Sports niche and are looking to find a question-based keyword related to cricket balls. Once you’ve placed a question word in the Google Search Bar, such as “Why do”, you can safely place cricket balls afterwards, resulting in a list of Google’s Auto-complete suggestions related to “Cricket Balls”.
See the following screenshot That illustrates the above example.
Note: Make sure, you don’t press the Enter key for any of the chosen keywords from Google’s Auto-complete suggestions when searching for and obtaining a list of relevant question-based keywords from Google.
To this line, you should have a tight grip on searching for question-based Google Auto-complete suggestions with different question words, such as does, is, are, why does, why does, where, when, or how.
If that happens, you’re clear for the next step.
Step (2/3) – Pick the ideal and relevant entries from Google’s Auto-complete suggestions
Now, you will need to pick ideal keywords from Google’s Auto-complete suggestions and load Google Search Pages for them.
By ideal keywords, we mean That you should pick the keywords That you can easily write on or those you think are super-relevant to your niche.
Similarly, by Google pages, you can see the Search Engine Result Pages (SERPs) for various keywords. You can do this by navigating to entries in Google’s Auto-complete list and hitting the Enter button.
If you can’t remember – whether or not you have entered SERP for a specific keyword, you can copy and paste an entry from the list and load it in a new Tab. The point is: that you should load SERPs for all the 10 Google’s Auto-complete suggestions with a specific question word. Once completed, you can proceed to get a list of another 10 suggestions with a different question word.
In simple words, the second step only helps you realize the importance of Google’s Auto-complete suggestions with a question word and seed keyword. Make sure, you don’t skip any entry from the list.
Step (3/3) – Analyse the Relevancy/Searchers’ Intent of various entries in Google’s Auto-complete suggestions
This part of the process is critical and demands extra attention.
Now, once you have loaded SERP for an entry from Google’s Auto-complete suggestions, you will need to manually assess the Searcher’s Intent and Relevancy of sites ranked for the particular keyword.
- Searcher Intent: Searchers’ Intent refers to the reason, purpose, or objective behind a search query. For example, some queries show the intent of users to obtain readable information, while others show intent to buy some product(s) for a specific problem. For example, “How to Write an Essay” and “best shoes under $50” respectively in this case.
- Relevancy: Relevancy refers to how properly, accurately, and completely the ranked sites have covered content for a particular keyword. If a site is not on-point for a keyword, we can say That the site has no relevance for the keyword and That the Searchers’ Intent hasn’t been correctly satisfied.
For now, the above brief introduction to Searcher’s Intent and Relevancy is enough. Let’s go back to the point.
Fact: The Search Intent and Relevancy for a keyword will tell you, whether or not a Keyword is low competitive.
So, how should you decide if a keyword is easy to rank? I will explain.
Consider the following facts when deciding to pick or reject a keyword for content.
- Compare Relevancy: Think about the concept and meaning of the keyword you have loaded in Google and proceed to compare it with the meaning of ranked websites. Here, you can pick a keyword if most of the sites ranking on Google’s 1st page are different in meaning from the meaning of your loaded keyword. For example, your search term talks about the importance of a book, and the site’s ranking for the keyword discusses books for human psychology. In this case, if the majority of the ranked sites are not on-point regarding Relevancy, you can pick the keyword for content.
- Forums: If you’re seeing Forums on the 1st page of Google for a keyword, it is a sign of the fact that the particular keyword is low competitive. The more forums you see, the more a keyword is easy to rank. In this case, you can consider the fact that forums are not considered authoritative by Google and are easy to outrank.
- Thin Content: Thin content is also a sign of low competition on Google’s 1st page. In this case, if most of the top-ranked sites for a keyword are thin content, the topic is not covered properly and, you can pick the topic for your content. An example of thin content is an article, page, or resource with a low word count on the topic, such as 100 words.
- Low Authority: Even if the ranked sites for a given keyword have covered the topic, the low authority of sites will make the topic low competitive for you. Having that clarified, you can also search for sites with a Domain Authority or Backlinks similar to yours. The bottom line is: if a site with a low authority, or a site with Domain Authority like yours can rank, you can also rank on the particular keyword. This approach is also called Keyword Research by Competitor Analysis. Note: Domain Authority is a measure/number used to assess a site’s overall authority for a specific Topic/Niche and is calculated by the number of Backlinks a site owns.
- Google’s AllinTitle operator: Finally, if the above measures are True for a keyword, you can ensure its low competition by using Google’s AllInTitle operator. While this operator doesn’t help you identify a low competitive keyword, it does help you get every page that is somehow relevant to the keyword. By using the operator, you can assume competition by looking at the number of Google results for a specific keyword. In simple words, the fewer results for a keyword, the lower the competition is for a given keyword.
Collectively, a Keyword is considered low-competitive and easy-to-rank, if the majority of the factors above are True.
When it comes to hunting for easy-to-rank topics on Google, the following key points help you quickly find an ideal keyword.
- If you want to target a specific country, you should use a VPN before you start hunting for potential topic ideas on Google. Windscribe’s Chrome extension is a free option in this case.
- When deciding – whether or not a keyword has low competition and is easy to rank, make sure you have assessed relevancy for the ranking sites on Google’s 1st page. Above all, even if the ranked sites are big enough, irrelevancy in the content will make them useless for a given keyword.
- If forums or thin content are ranking at a high position on Google, it is a sign of low competition for a keyword on Google.
- Use the strategy in this article for new blogs and established ones as well. If you can achieve ranking without Backlinks, the first several months of blogging will come up with positive results.
- Make sure you are not using any Tools for any task throughout the process. The process of hunting for a low-competitive keyword is entirely manual.
Difference between Keyword Research Methods
Depending on expertise, various Keyword Research methods are used to find low-competitive topics. Finding easy-to-rank keywords may have a different meaning for websites at various levels.
For example, by following the above strategy, you can also rank a brand new Blog within weeks. Of course, traffic takes time but ranking a new business seems fascinating to new Bloggers.
Similarly, an established site with a high authority and Domain relevancy will find it easy to rank for low competitive topics on Google.
Above all, the strategy we addressed helps bloggers find and rank informational topics quickly, easily, and most importantly, without Backlinks.
Why should Bloggers use “This” strategy?
Because, the strategy we described is easy-to-use, meaningful, and applicable. The strategy works for any niche, level of the site, and industry. The only thing you must have is the ability to find an ideal keyword on Google SERPs.
The Keyword Research methodology we addressed above quickly helps you find ideal keywords on Google. When correctly completed, you can rank your new business on Google, literally in weeks without building any Backlinks.
In this article, you should have learned how to hunt for easy-to-rank keywords without tools. The strategy is best suited for starters who are looking to get started with ranking on Google. If for example, you’re looking for keywords with a search volume, you will need to go for the Competitor Analysis phase of the Keyword Research process.
Using the strategy we defined in this write-up, the first 20-40 articles on a brand new blog will set you off for a boost in Google ranking. Of course, it will take 4-6 months to see any traffic; the strategy gets quick results in case your site has some Google authority.
If you need help researching keywords for your site then get in touch. Our SEO experts will be happy to help guide you through the process.